Privacy Policy
At Wisdom Parenting Lab (accessible at https://www.wisdomparentinglab.com), we are committed to upholding the highest standards of privacy and data protection. We recognize the importance of safeguarding the personal information of our users and are dedicated to transparency in how we collect, process, store, and share your data. This Privacy Policy outlines our practices and affirms our compliance with applicable data protection laws, including the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
1. Introduction
Your privacy is important to us. This Privacy Policy describes how we collect, use, disclose, and protect your personal data when you use our website, services, and communicate with us. We process your personal data lawfully, fairly, and transparently, with due respect for your rights and freedoms.
2. Scope of This Policy and Data Controller Role
This Privacy Policy applies to all personal data collected through the website https://www.wisdomparentinglab.com (hereafter referred to as “the Site”) and any related services or communications. For the purposes of data protection laws, Wisdom Parenting Lab is the Data Controller responsible for determining the purposes and means of processing your personal data. If you have any questions or requests regarding your data, please contact us at [email protected].
3. Categories of Personal Data We Process
We may collect and process the following types of personal data, depending on your interactions with the Site:
a. Usage Data:
Includes information about your browser type, IP address, time zone settings, referring websites, pages visited, session duration, and other analytical metrics.
b. Account Data:
Includes full name, home or billing addresses, email address, and phone number provided during account registration or related activity.
c. Profile Data:
Includes username, password, interests, preferences, behavior on the Site, purchasing history, and engagement with content or tools on the platform.
d. Communication Data:
Includes messages you send to us via contact forms, email communications, customer support interactions, and related correspondence history.
e. Technical Data:
Includes device type, operating system, system configuration, mobile identifiers, and browser plug-in versions used during interaction with the Site.
f. Transaction Data:
Includes payment transaction details, purchase history, shipping or billing information, product delivery updates, and records of orders placed.
g. Preference Data:
Includes your chosen communication preferences, consent for marketing, newsletter subscriptions, product and content interests, and cookies settings.
4. Legal Bases for Processing
We process personal data based on the following lawful bases under the GDPR and corresponding CCPA terms:
– Consent – When you provide explicit consent for activities such as receiving marketing or participating in surveys.
– Contract – When data processing is necessary to enter into or perform a contract with you (e.g., fulfilling an order).
– Legitimate Interest – When processing is necessary for our legitimate interests, such as improving user experience, securing the Site, or understanding engagement levels—provided such interests are not overridden by your data protection rights.
– Legal Obligation – To comply with tax laws, anti-fraud regulation, or government disclosure requirements.
5. Your Data Protection Rights
Under the GDPR and the CCPA, you maintain the following rights regarding your personal data:
– Right of Access – You may request access to the personal data we hold about you.
– Right to Rectification – You have the right to correct inaccurate or incomplete data.
– Right to Erasure – You may request deletion of your data where there are no overriding legal grounds to retain it.
– Right to Restriction – You may request restricted processing under certain conditions.
– Right to Data Portability – You may request a copy of your data in a structured, machine-readable format.
– Right to Object – You may object to our processing where we rely on legitimate interests or direct marketing.
– Right to Withdraw Consent – If processing is based on your consent, you may revoke it at any time.
To exercise any of these rights, please contact us at: [email protected]
6. Security Measures
We employ rigorous industry-standard security measures to protect your personal data. This includes:
– End-to-end data encryption in transit (SSL/TLS) and encryption at rest.
– Role-based access controls to limit data access to authorized personnel only.
– Secure data backups stored in encrypted environments.
– Internal staff training focused on cybersecurity and privacy compliance.
While we implement robust controls, please understand that no system is completely immune to breaches, and we cannot guarantee absolute security.
7. International Data Transfers
If personal data is transferred outside the European Economic Area (EEA), such transfers are conducted in accordance with GDPR requirements, including but not limited to:
– Execution of Standard Contractual Clauses.
– Verification of the data recipient’s adherence to regional adequacy decisions or privacy shield frameworks.
– Application of additional protective safeguards where applicable.
Users from jurisdictions outside the United States should note that data may be processed and stored on servers located in the U.S.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes it was collected for, including to meet any legal, accounting, or reporting requirements. Specifically:
– Usage and Technical Data: Retained up to 12 months for analytical purposes.
– Account and Profile Data: Retained as long as your account remains active and up to 2 years after deactivation.
– Transaction Data: Kept for 7 years for tax and regulatory compliance.
– Communication Data: Retained for up to 24 months for audit and customer service review.
Data is systematically deleted or anonymized after the relevant retention periods expire.
9. Cookie Policy
Our website uses cookies to distinguish you from other visitors, optimize your browsing experience, and analyze traffic patterns. We use the following categories:
– Essential Cookies – Required for the operation of our website and platform features.
– Functional Cookies – Enable personalization and save your settings or preferences.
– Analytics Cookies – Help us understand how users interact with the site via statistical tools (e.g., Google Analytics).
– Performance Cookies – Improve load times, responsiveness, and user interface behaviors.
10. Cookie Management and Compliance
You can manage your cookie preferences directly through your browser settings and/or within our cookie banner or consent management platform, in adherence with GDPR and CCPA regulations. You may also opt out of cookies for marketing and analytics purposes without affecting the core functionality of the Site.
Under CCPA, California residents may further opt out of the “sale” of their personal data by contacting us at [email protected].
11. Children’s Privacy
Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child without appropriate consent, we will delete such data immediately.
Parents or guardians who believe their child has provided us with data should contact us at [email protected] to request removal.
12. Policy Updates
We reserve the right to update or modify this Privacy Policy from time to time. Any changes will be reflected on this page. If material changes impact your data rights or how your data is processed, we will provide notice by posting a prominent update on the Site or contacting you directly if required.
13. Contact Us
Questions, concerns, or requests regarding this Privacy Policy and our data handling practices may be directed to:
Email: [email protected]
At Wisdom Parenting Lab, we are committed to upholding your data privacy rights and regulatory compliance with GDPR and CCPA. You may contact us at any time with questions or concerns pertaining to the collection or use of your personal information.